"The Human Voice is the Organ of the Soul"
Henry Wadsworth Longfellow (1807-1882) U.S. Poet

To embellish a bit on Mr. Longfellow's prose, let's think of the human voice in terms of conveying the soul of your business to current and prospective customers.

While each of us have our own voice and identity defined in part by our "voice organ", very few of us have the ability to use our instrument in a way that's immediately compelling to someone making a buying decision or evaluating your company's credibility.

Does your business position itself as "cutting edge"? Does the guy voicing your commercials or on hold messaging sound cutting edge? Does he or she project the image that you've worked hard to create?

Or, did you hire your "talent" because they were the CFO's niece and she's always wanted to give it a try because someone said she had a nice voice:

CFO's Niece...cheap and available

Still not convinced? These four celebrities are only a handful of famous people performing voice-over work. Following their names, are two more desirable traits defining their voice personae as well as the products they're identified with:

Gene Hackman...trustworthy and authoritative
Julia Roberts...purity and beauty
Keifer Sutherland...mysterious and succinct
Christopher Walken...quirky and unexpected

Granted, most of us can't afford the six and seven figure talent rates the above professionals command. The good news is, for a fraction of that amount you can select from over a hundred voice talents on our site and find the talent who best projects the image...that is...the soul of your company!

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